Powerplant Global Strategies provides a full suite of strategic and investment services to ensure our cannabis clients’ success.

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MEDIA RELATIONS + THOUGHT LEADERSHIP

Powerplant has deep-rooted and trusted relationships with top-tier journalists, producers, editors and influencers around the globe and creates award-winning campaigns to help our clients differentiate themselves and raise their profiles. 

  • Media Strategy
  • Thought Leadership Strategy
  • Persuasion Campaign Strategy
  • Traditional Media Outreach
  • Blogger Outreach
  • Op-ed Writing + Placement
  • Media Monitoring + Analysis
  • Media Training

INVESTOR RELATIONS + BUSINESS DEVELOPMENT

Powerplant’s team can help your company start, grow and succeed in the space through investment counsel and business development offerings. 

  • Strategic Counsel
  • New Market Access
  • Go-to-market Strategy
  • Investment Strategies
  • Licensed Broker/Dealer Services
  • Strategic Partnerships
  • Business Development

STRATEGIC POSITIONING + PARTNERSHIPS

Whether you are looking to go public, merge or acquire new companies, find new growth opportunities, differentiate from competitors, address marketplace gaps, drive engagement or maximize results, Powerplant creates powerful positioning and strategic partnerships that drive growth, manage uncertainty and reduce risk.

  • Identify Meaningful Strategic Partnerships
  • Strategic Positioning, Messaging and Branding
  • IPO Strategies
  • Mergers and Acquisition Strategies
  • Go-to-Market Strategies
  • Joint Venture Strategies
  • Change Management Strategies
  • New Market and Product Launches

 

BRANDING + MESSAGING

Powerplant transforms research into insight and insight into strategy, empowering businesses to harness the value locked inside their brands, setting organizations apart from competitors and moving audiences. 

  • Brand Audit
  • Brand Strategy + Positioning
  • Naming + Tagline Development
  • Brand Voice + Messaging
  • Logo + Identity Design
  • Visual Language Development
  • Packaging Design
  • Creative Services
  • Differentiation + Messaging

CRISIS COMMUNICATIONS + ISSUE MANAGEMENT

Powerplant helps clients navigate incredibly challenging obstacles and prepare for future developments. The team partners with clients in real-time until the crisis has abated.

  • Crisis Audit
  • Preparedness Plan Development
  • Response Training
  • Real-time Rapid Response
  • Crisis Planning
  • Change Management Strategies

GOVERNMENT RELATIONS + PUBLIC AFFAIRS

Powerplant provides targeted strategic and tactical solutions that address the diverse range of client issues and concerns at the international, national, state and local legislation levels, including:

  • Strategic Planning
  • Legislation + Regulatory Advocacy
  • Appropriations + Procurement
  • PAC Management
  • Coalition Building
  • Lobbying Support
  • Issue Development + Monitoring