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My mentor’s story showed me that as women, we can’t afford to give up our seat at the table after we’ve worked so hard to earn one. If we are to command respect from our male counterparts, we must remember to always respect ourselves and shouldn’t feel guilty about taking what we’ve rightfully earned. To stand out in a room full of men, we need to remember to project confidence, listen carefully, and then offer our valuable strategic input.
“Consumers and healthcare providers are seeking out trusted information and many are in need of more education,” said Josh Richman, an executive at BEYOND / HELLO, a leading cannabis dispensary company focused on bringing the best-personalized treatments and products to customers. “Businesses, associations and industry leaders in the space are coming together to help close this education gap and are finding creative ways to provide the public with opportunities to have open dialogues, get their questions answered and hear straight from experts on a variety of topics.”
Before the interview, gather the important information below to help you capitalize on the opportunity and avoid any potential risks. Answering these questions will help ensure the interview goes well as well as help lay the foundation for a long-lasting relationship with the journalist, no matter what the topic of your interview may be.
While there are different types of media interviews where you may be under the impression some parts of your interview are for public consumption and others are not, in nearly all cases, you should assume that everything you say to a journalist may become public record and that you could be identified as the source in the story.
The media plays a key role in defining issues, creating experts and raising awareness of companies and individuals. By working proactively with the media, you will help set the agenda for your industry and position yourself as a thought leader.
We all believe strongly in the transformative power of cannabis from medicinal, economic and social justice standpoints and will continue to partner with companies who are moving the industry forward responsibly and giving patients and consumers an alternative option no matter their needs or lifestyles.
“The medical health benefits, the once-in-a-lifetime chance to address our nation’s flawed drug polices, the opportunity to reduce our prison populations and to help minimize the impacts of our country’s opioids crisis, improve veterans’ quality of life, along with the tidal wave of emerging business opportunities, are just some of the reasons why I am excited to return to the industry.”